Any image can make an argument, as long as it is presented in the proper manner and to the right group. Take this one for example. An advertisement for buying a certain moisturizer cream. They type doesn’t mater, only the image: A pale blue background, chopsticks reaching across the middle with a naked blonde woman stretched along between them. The words “Skin good enough to eat” are placed floating in the blue background. This advertisement seeks to make a very strong argument. They portray the ultimatum of feminine beauty with the basic necessity of food (or do they mean soft skin is a necessity?) It is all about beauty. If you want to have skin good enough to eat and look like this woman, use our lotion. In using this image, the company is testifying to the idea that a sexy image sells and something that is normally taboo(eating another human being) can become a successful way to sell a message. The image works to. It implores women to buy the product on the “fact” that it will make them beautiful and soft, which, of course, all women strive to be.
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